KUALA LUMPUR, Oct 13 — BOSS Fragrances has unveiled BOSS Bottled Beyond, a bold new scent that pushes the boundaries of its iconic fragrance line with a modern twist on masculine sophistication.
In a press statement BOSS says the fragrance — described as a premium ginger-leather Eau de Parfum — balances innovation and craftsmanship, blending freshness with sensual depth in a formula that redefines performance.
BOSS also said the new scent “blurs the line between niche artistry and mainstream appeal”, offering what it calls “double the motivation, double the success”.
In a global campaign themed “BOSS Recognise BOSS”, the brand introduces three new ambassadors who embody that spirit of brotherhood — actor Bradley Cooper, singer Maluma and footballer Vinicius Junior. Each, BOSS notes, “inspires and is inspired by others”, reflecting a contemporary vision of success rooted in camaraderie.
The new BOSS Bottled Beyond Eau de Parfum blends ginger and leather for a refined, enduring scent housed in a sleek black lacquered bottle. — Picture courtesy of BOSS Fragrances
At the heart of BOSS Bottled Beyond lies a distinctive interplay between two powerful notes — ginger and leather — breaking from traditional fragrance structures. The spicy brightness of ginger, extracted using advanced CO₂ technology for longer-lasting freshness, meets the warm, refined sensuality of grained leather inspired by niche perfumery.
Unlike classical scent pyramids that separate top, heart and base notes, these dual ingredients emerge together from the start and endure throughout, delivering a scent that is both fresh and grounded.
With its premium formulation, innovative extraction methods and enduring aroma, BOSS Bottled Beyond represents the next evolution of the brand’s fragrance legacy — a scent crafted for those who lead, inspire and recognise greatness in others.
This ginger-leather duality evolves in perfect harmony for a refined yet enduring result — an olfactive balance mirrored in the Double-B monogram, a bold symbol of equilibrium for the BOSS brand.
BOSS Bottled Beyond also arrives in a striking new design, reinventing the brand’s iconic bottle with a premium black lacquered finish, leather-touch trim and gunmetal-grey cap.
The fragrance is available in Malaysia in the following sizes: 50ml (RM410, ECOMM exclusive) and 100ml (RM545).
